Global superstar The Weeknd has collaborated with the Toronto Blue Jays and Fanatics to release a limited-edition XO World Series apparel collection. The collection celebrates the Blue Jays' first World Series appearance in over three decades and features hoodies, T-shirts, and caps with XO and Blue Jays logos. Prices range from USD 60 for T-shirts to USD 150 for hoodies, available online and at Toronto's Rogers Centre during the World Series games. The release includes a hype video narrated by The Weeknd, leading up to the Toronto Blue Jays' Game 1 against the Los Angeles Dodgers in the 2025 World Series at Dodger Stadium on October 28.