The New Instagram Logo Everyone Hates

Instagram recently unveiled a new logo that sparked mixed reactions from users, with some criticizing the cursive-style “s” that resembles a “z.” Instagram's director of product design, Jasmine Probst, defended the redesign, emphasizing the need for a refresh after a decade of the same logo. Probst highlighted the logo's simplicity, boldness, and modernity while maintaining the platform's warmth and familiarity. Despite feedback on readability, Probst expressed pride in the team's work and the importance of balancing research with creative conviction. The new logo aims to convey emotional attributes like creative expression and quiet confidence, aligning with Instagram's values and the broader Meta ethos.

REUTERS/Dado Ruvic/Illustration

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