Selena Gomez's beauty brand Rare Beauty has launched its first fragrance, Rare Eau de Parfum, featuring warm, spicy gourmand notes like caramel, pistachio, and pink pepper. The scent, available in a 50 ml bottle for USD 75, boasts a lasting power of up to 12 hours and a travel-size option for USD 30. The ergonomic bottle design was developed with hand therapists to ensure ease of use, catering to Gomez's dexterity challenges. Rare Beauty also introduced Fragrance Layering Balms in four scents, priced at USD 19 each, allowing customers to customize their fragrance while supporting mental health programs through the Rare Impact Fund.