Netflix has raised prices on all its plans in the U.S., with the ad-supported tier now costing $8.99 a month, the standard plan at $19.99, and the premium plan at $26.99. The company has also increased the price of adding an extra member to its plans. With these new prices, Netflix's average revenue per subscriber in the U.S.-Canada region is expected to rise 6% year-over-year in 2026. The streaming giant reported revenue of $12.1 billion for the October-December period and recently walked away from bidding for Warner Bros' streaming and studio assets.