Warner Bros. Discovery plans to rebrand its streaming platform Max as HBO Max this summer, following significant growth in its streaming business. The company aims to reach over 150 million subscribers by the end of 2026 by focusing on popular programming genres and quality content. The decision to reintroduce the HBO brand reflects a strategy shift based on changing consumer needs and a commitment to delivering unique and high-quality content. The move is expected to enhance the service's appeal and accelerate growth in the coming years, according to company executives.