Max Debuts “Extra Member Add-On” In Bid To Curb Password Sharing

Warner Bros. Discovery has introduced an "extra member add-on" feature on its streaming service Max to combat password sharing and generate additional revenue. The add-on costs $7.99 per month and allows a subscriber to transfer an adult profile to the extra member account. Only one add-on is permitted per account, and the extra member can stream from one profile on one device at a time. This move follows Netflix's lead in cracking down on password sharing and is part of a broader industry trend to restrict this practice. Disney has also tightened its policies on password sharing, reflecting the changing landscape of streaming services.

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