Mariah Carey Unwraps Annual 'It's Time!' Christmas Announcement

Mariah Carey, the Queen of Christmas, has released her annual holiday announcement with a little help from Sephora. In a video featuring Billy Eichner as a thieving elf, Carey declares "it's tiiiime!" to kick off the festive season. The spot showcases Carey in her sleigh over NYC using AI technology. Since releasing her first Christmas album in 1994, Carey's iconic song "All I Want for Christmas Is You" has become a holiday staple, generating millions in revenue each year.

 

 

REUTERS/Kevin Lamarque

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