Justin Bieber shared a shirtless photo on Instagram with the caption '17' and changed his username to @lilbieber, sparking fan theories about new music.
Fans speculate about a new phase of Bieber's music following the reveal of trap-influenced music and a video snippet with a Playboi Carti-like sound.
Rumors circulated in February 2025 that Bieber's return to music was on hiatus due to behind-the-scenes photos and videos raising concerns about his health.
Bieber's decision to return to recording music may be linked to a debt owed to concert promoter AEG from his canceled 2022 tour.
Belloni suggests Bieber's return is motivated by financial needs and other pop star expenses, hinting at the reasons behind his comeback.