Cracker Barrel has reversed course after unveiling a simplified new logo that removed its iconic “Old Timer” image. The change sparked immediate backlash from customers who said the design erased the brand’s nostalgic identity.

Just days after the rollout, the company announced it would keep the original logo, thanking fans for speaking up. Cracker Barrel said, “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.”

The quick reversal showed the power of brand loyalty—and how deeply customers connect with Cracker Barrel’s history (