The Buffalo Bills have announced a partnership with the Hallmark Channel to create a Christmas movie titled "Holiday Touchdown: A Bills Love Story." Social media users expressed excitement over the news, with one person noting that Buffalo is "SO Hallmark movie worthy." This follows a similar movie featuring the Kansas City Chiefs in 2024. The announcement coincided with the team extending a contract with safety Damar Hamlin, who had previously suffered an on-field cardiac arrest. Additionally, some Bills players were reported to have golfed with President Trump at his club in Palm Beach for Presidents Day.