Beyoncé has announced she’s launching SirDavis whisky in partnership with Moët Hennessy In a press release, she said, “In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category.” She continued, “You can taste it better than I could ever tell you — welcome, SirDavis.” The name honors Beyoncé’s paternal great-grandfather Davis Hogue, who was a farmer and a moonshiner during Prohibition in the American South. If you could launch your own brand, what would you call it?