AMC Theatres will offer 50% off adult movie tickets on Wednesdays for AMC Stubs rewards program members starting July 9th. This new promotion complements the existing discounted tickets on Tuesdays for Stubs members. The move comes as cinemas face challenges from the pandemic, strikes, and streaming services. AMC's recent success with movies like “A Minecraft Movie” and “Sinners” has helped boost box office numbers, prompting the change in ticket pricing strategy. The 50% off deal may have exclusions and is tied to the release of films like “Jurassic World: Rebirth” and “Superman.”